At Refraction Group, we’ve crafted our design studio to match the creative needs of our clients. That means our creative thinking has a boatload of science backing it up (a little pairing we like to call “intelligent design”), from the latest research in retail and environmental marketing to a deep understanding of consumer behavior matched with state-of-the-art production technologies. We merge targeted messaging with eye-catching aesthetics to make sure you stand out from the proverbial crowd and inspire that “must have it now” mood in your consumers.
International Golden Image competition offers year-long bragging rights The 2015 Specialty Graphic Imaging Association (SGIA) Expo brought together leaders of the specialty imaging industry this year in Atlanta. In addition to a successful showcase, Image Options, Foothill Ranch, CA was recognized in the Association’s prestigious Golden Image Competition with a Silver Award, Bronze Award and an Honorable(…)
We were challenged to bring the “Gelly” alive for the Gel-Quantum 360 Shoe release for the Florida Fit-2-Run retail store locations. With a small budget and overactive imaginations we created huge interest with a slashed translucent background, edgelit colored plex paired with mylar, wired tentacles and LED battery powered lights – those “Gelly’s” were breathing!(…)
Refraction Group (an Image Options Company) was recruited to create a edgy window display for Asics Tiger in Foot Locker locations. This lenticular multidirectional design created interest and brought together the essence of the entire campaign. Hope everybody gets a chance to see this window up close and personal for a trully “Edgy” experience. (…)