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At Refraction Group, we’ve crafted our design studio to match the creative needs of our clients. That means our creative thinking has a boatload of science backing it up (a little pairing we like to call “intelligent design”), from the latest research in retail and environmental marketing to a deep understanding of consumer behavior matched with state-of-the-art production technologies. We merge targeted messaging with eye-catching aesthetics to make sure you stand out from the proverbial crowd and inspire that “must have it now” mood in your consumers.

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Refraction Groups Parent Company Image Options Gains Industry-Wide Recognition at the SGIA Expo

Refraction Groups Parent Company Image Options Gains Industry-Wide Recognition at the SGIA Expo

International Golden Image competition offers year-long bragging rights The 2015 Specialty Graphic Imaging Association (SGIA) Expo brought together leaders of the specialty imaging industry this year in Atlanta. In addition to a successful showcase, Image Options, Foothill Ranch, CA was recognized in the Association’s prestigious Golden Image Competition with a Silver Award, Bronze Award and an Honorable(…)

ASICs Gel-Quantum 360 “Gelly” Windows

ASICs Gel-Quantum 360 “Gelly” Windows

We were challenged to bring the “Gelly” alive for the Gel-Quantum 360 Shoe release for the Florida Fit-2-Run retail store locations. With a small budget and overactive imaginations we created huge interest with a slashed translucent background, edgelit colored plex paired with mylar, wired tentacles and LED battery powered lights – those “Gelly’s” were breathing!(…)

“Edgy” Window Display by Refraction Group for Asics Tiger

“Edgy” Window Display by Refraction Group for Asics Tiger

Refraction Group (an Image Options Company) was recruited to create a edgy window display for Asics Tiger in Foot Locker locations. This lenticular multidirectional design created interest and brought together the essence of the entire campaign. Hope everybody gets a chance to see this window up close and personal for a trully “Edgy” experience.  (…)

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