We were challenged to bring the “Gelly” alive for the Gel-Quantum 360 Shoe release for the Florida Fit-2-Run retail store locations. With a small budget and overactive imaginations we created huge interest with a slashed translucent background, edgelit colored plex paired with mylar, wired tentacles and LED battery powered lights – those “Gelly’s” were breathing! This window display brought ASICs to the number 1 selling shoe in the Fit-2-Run locations.



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