Kwikset – On Location – Product & Lifestyle Photo Shoot

Brand: Kwikset/ Spectrum Brands

  • Challenge: Project Management, Art Direction, Photography and Color Work for new and existing Kwikset® door hardware and technology products. All on location in upscale Southern California homes for assorted tradeshow graphics and product collateral components.
  • Solution: Provide a lifestyle connection to the consumer showing the product in use in environment through lifestyle and model talent that appeals to the targeted consumers.
  • Benefit: Consumer connection to category while delivering a high level of Brand Awareness equaling increased ROI.
  • Executive Summary: Due to great working relationship with the customer and their willingness to allow us creative freedom – “We nailed it”. . .

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